October 13, 1957 – The Edsel Show Broadcast

Louis Armstrong; Frank Sinatra; Rosemary Clooney; Bing Crosby. Photo: CBS

On October 13, 1957, CBS aired a live (on the East Coast) broadcast of The Edsel Show, essentially a one hour “infomercial” promoting the recently released-but-doomed new Ford Motor Company brand.  The broadcast is now primarily famous not for the car, and not for the impressive list of musical talent involved, but for the fact that it is the oldest surviving television show on videotape (made for the three-hour air delay on the West Coast).

Bing Crosby and Frank Sinatra hosted the star-studded evening which included musical performances by Louis Armstrong, Rosemary Clooney, “mystery guest” Bob Hope, and the Norman Luboff Choir.  The Edsel Show, a one-time special, replaced CBS’s usual Sunday night powerhouse, The Ed Sullivan Show.  “Edsel: The Show”, as opposed to “Edsel: The Car”, was ironically one of the year’s most successful and popular broadcasts.  The show served as Bing Crosby’s television breakthrough, after which he signed a two-special-a-year, highly-compensated contract with ABC.

The real star – the car! Photo: CBS

Rosemary Clooney reported in her autobiography, Girl Singer, an amusing (or embarrassing) moment on the day of the show.  “The only Edsel I ever saw was one they gave me to drive while I was rehearsing.  I came out of the CBS Building, up those little steps to the street where my purple Edsel was waiting, like the Normandie in drydock.  Mr. Ford was right behind me, heading for his Edsel.  I opened the door of my car and the handle came off.  I turned to him, holding it out to him.  “About your car . . . .”

Advertisements

One comment

  1. The Edsel show is not only the oldest surviving television show on videotape, it survived because it was the first network entertainment show recorded on videotape. The engineering department at CBS Television City rescued it from being erased exactly because it was thier first effort at recording. The CBS Evening News with Douglas Edwards was the first network show of any kind ever videotaped.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s